Baytuna Living

Baytuna Living started with 4 furniture and homeware stores in Dubai and Abu Dhabi. When the company decided to expand into Saudi Arabia and Qatar, the existing system could not keep up. It handled one currency, one warehouse, and one tax regime. Adding a new country meant standing up a separate system and reconciling numbers manually at month-end.

Furniture retail has its own complexity. Large items sit in warehouse for weeks. Customers order in-store and expect delivery from whichever warehouse has stock, not necessarily the one closest to the showroom. The old system had no way to check stock across locations during a sale, so staff called the warehouse, waited for someone to walk the floor, and called the customer back.

The expansion plan called for 12 stores across three countries within 18 months. Doing that on disconnected systems would have meant three sets of books, three pricing structures, and no single view of what the business actually held.